Massive Attack Donating Lincoln Car Ad Proceeds to Gulf Clean-Up

Britain's Massive Attack is donating income from the the group's upcoming Lincoln car commercial to clean up operations in the Gulf of Mexico.
This is the first time in Massive Attack's 20-plus years that the group's allowed its music to be used in a car commercial and saw the offer from Lincoln as an opportunity to help environmental groups currently working to clean up after the ecological tragedy created by the BP oil spill disaster earlier this year.
Massive Attack’s Robert “3D” Del Naja and Grant “Daddy G” Marshall will donate their Lincoln car commercial proceeds to Save Our Gulf, an initiative of the Waterkeeper Alliance.
Massive Attack has donated income from synchs and shows to organizations in the past, including The Red Cross and Hoping Foundation. The new Lincoln car commercial featuring a Gui Boratto remix of “Paradise Circus” premieres in the U.S. this weekend. “Paradise Circus” is taken from Massive Attack’s latest album Heligoland (Virgin Records).
Anytime a band steps up like this it's commendable and noteworthy. Massive Attack launches a new U.S. tour October 15 in Chicago.
For Gulf clean-up information, Massive Attack tour details and more, visit the following:
http://saveourgulf.org/
massiveattack.com
facebook.com/massiveattack
http://www.twitter.com/massiveattack
http://twitter.com/waterkeeper